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Web Survey Bibliography

Title Online Research Tools for Dual-Purpose Competitive Intelligence Campaigns
Author Lueker, T.
Source Competitive Intelligence Magazine, 8, 3, pp. 56
Year 2005
Database ProQuest
Access date 29.07.2005
Abstract Creative use of online survey solutions can help competitive intelligence practitioners redefine their role within organizations. A successful dual-purpose competitive intelligence campaign gives the CI team who owns it a new standing within their organization. No longer does it have a support function - it is not directly involved in product development, postponing, and lead generation. It becomes a thought leader, influences strategic decision and reaps benefits of its company's success. And the cutting-edge web-based survey solutions are there to help a CI professional to keep and consolidate their advantageous position.
Access/Direct link Database (abstract)
Year of publication2005
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (28)